Australians everywhere are being asked to check on the state of their MOJOs this week in a bid to raise awareness about coeliac disease.
‘Is your MOJO Missing?’ is the theme of a cheeky new public education campaign about the typical symptoms of coeliac disease which include unexplained and persistent tiredness, bloating and/or tummy upsets.
The campaign is being launched today by The Coeliac Research Foundation to help improve diagnosis rates of the disease which affects one in 100 Australians.
Ms Kristine Ash, Executive Officer of the Fund, says that 75 per cent of people who have coeliac disease are not diagnosed and don’t know they have it.
She said there is a pressing need for people to become aware of the symptoms of coeliac disease because untreated, it can result in liver disease, cancer, osteopororis and infertility, especially among men.
She said it was better to be safe than sorry and urged anyone who has persistent tiredness, bloating, diarrhoea and/or constipation for no reason to ask their doctor for coeliac tests which are fast, simple and accurate.
Listeners can call the Coeliac Hotline on 1300 458 836 for more information about coeliac disease.
To contact Kristine Ash for a news quote, please call 0412 399 001.
COELIAC AWARENESS WEEK
IS YOUR MOJO MISSING?
Tired? Bloated? Suffering from diarrhoea or constipation?
You may have coeliac disease.
Diagnosis and treatment is easy with the MOJO guide.
Make an appointment with your Doctor. Organise coeliac tests Judge the results with your doctor Omit gluten from your diet if your doctor advises it
Coeliac disease is easy to diagnose & treat – so make a MOJO date today!
About coeliac disease
A hereditary condition, coeliac disease is a permanent, autoimmune disorder where gluten (found in wheat, rye, barley and oats) causes the body to produce antibodies which destroy the lining of the small bowel.
In those with untreated coeliac disease, the ‘villi’ present in the bowel, which are tiny, finger like projections which absorb nutrients, become inflamed and flattened. Imagine a shag pile carpet versus a threadbare carpet and you have a good idea of what happens to the villi of untreated coeliacs. Damaged in this way, they are unable to absorb the vitamins, minerals and other nutrients we all need for healthy growth and bodily function. Sufferers become literally ‘starved’ and their bodies can’t function properly.
Typically, they experience extreme fatigue, constipation and/or diarrhoea, bloating, headaches, anaemia, joint pain and itchy skin conditions.
Because it causes severe, long term malnourishment, untreated coeliac disease can also lead to serious conditions in later life such as infertility, osteoporosis, liver disease and cancer.
Diagnosis is via a straightforward blood test, which, if positive, is followed by a small bowel biopsy. Treatment is simple – by strictly eliminating gluten from their diet, most coeliacs will be able to lead a healthy, pain free, active life.
Coeliacs are totally intolerant of gluten – just 50mg of gluten eaten daily, which is the equivalent of a piece of bread the size of a baby’s fingernail, damages the small bowel, so proper medical advice is important in managing the condition.
Self diagnosis is strongly discouraged.
Great Campaign, GlutenFreehealth.net and FG Roberts are proudly together trying to increase awareness on Celiac / Coeliac Disease.
Best Regards
Paul Smith
Via SeekingMedia
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